Touch-based interactive solution -Beyond just digital signage Just imagine a customer in an auto showroom is touching headlamp of a bike on display and subsequently a screen next to the product shows key features of the headlamp– its engineering, performance in foggy weather conditions and so on. Similarly, a touch of the engine brings alive on the screen the functioning of rpm, vibration handling, and other internal mechanism. This touch-based solution by Streme Digital Signage is of great interest to marketing team to bring effective interactivity to products. LED screen stole the show at Beijing Olympics When it comes to panel technology for a display bigger than side of a barn, liquid crystal and plasma technologies used in large screen TVs are out of questions. And those CRTs and organic electro-luminescence are not in count either. But the only existing technology that can be tapped in this case is light-emitting diodes (LEDs) viewable even in the sunlight. Reckoning what it takes to make Beijing Olympics opening ceremony eventful, the whole world applauded for 147 x 22 m LED screen installed on stadium floor. Aromatic signs: the next big thing in digital signage In-store advertising plays a major role in the purchase decisions of the customers. Advertisers are always looking for innovative ways to catch the eyeballs of the potential customers. The marketing has to be targeted, one-to-one, suited to the needs and tastes of the customers…or perhaps the smell too. It has been proven that smells have a powerful effect on people. They can take people back to a pleasant time and make them actually feel the product. Event & Exhibitions NXTcomm08 Innovation is the ultimate solution Attended by 500 exhibitors from all over the world, NXTcomm08 was held from 16-19 June 2008 at Las Vegas Convention Center, Las Vegas. The four-day signage event delivered a future vision to serve as epicenter of the communication industry. Notable keynote speakers who delivered commentaries on future of communication and entertainment during the mega event included Randall Stephenson, AT&T; Sol Trujillo, Telstra; Denny Strigl, Verizon; Dan Hesse, Sprint Nextel; Jagdeep Singh, Infinera; and Scott McNealy, Sun Microsystems. AT&T delegate led by Randall Stephenson explored all the exhibition floors and interacted with numerous exhibitors. Dr Richards R Green, InfoComm Asia 2008 Source for Smart AV Solutions ‘Invest in Photonics’ World’s first photonics convention News Harrods retail outlet wears new digitised look Apart from being a home to the world’s leading luxury fashion brands, Harrods’ latest retail outlet opened in March this year at Heathrow Terminal 5, London did get a new digitised look. Remote Media (www.remotemedia.co.uk) has been appointed to provide a digital signage solution to drive 10 impressive 71-inch displays across the 11,000 sq ft fashion store. New Products Optoma introduces world’s first Pico handheld projector Do you believe that pictures on your mobile phone could blow up to 100 times using a handheld projector? It is now an easy practice because Optoma has introduced the first Pico projector based on DLP Pico chipset, which is an ideal companion to ultra-portable media devices, such as iPods, PDAs, smart phones, digital cameras, etc. Editorial Sky is the limit! Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.