Touch-based interactive solution -Beyond just digital signage
Just imagine a customer in an auto
showroom is touching headlamp of a bike
on display and subsequently a screen next
to the product shows key features of the
headlamp– its engineering, performance
in foggy weather conditions and so on.
Similarly, a touch of the engine brings
alive on the screen the functioning of rpm,
vibration handling, and other internal
mechanism. This touch-based solution
by Streme Digital Signage is of great
interest to marketing team to bring
effective interactivity to products.
LED screen stole the show at
Beijing Olympics
When it comes to panel technology for a display
bigger than side of a barn, liquid crystal and plasma
technologies used in large screen TVs are out of questions.
And those CRTs and organic electro-luminescence are not
in count either. But the only existing technology that can be
tapped in this case is light-emitting diodes (LEDs) viewable
even in the sunlight. Reckoning what it takes to make
Beijing Olympics opening ceremony eventful, the
whole world applauded for 147 x 22 m LED screen
installed on stadium floor.
Aromatic signs:
the next big thing in digital signage
In-store advertising plays a major role in
the purchase decisions of the customers.
Advertisers are always looking for innovative
ways to catch the eyeballs of the potential
customers. The marketing has to be targeted,
one-to-one, suited to the needs and tastes of
the customers…or perhaps the smell too. It
has been proven that smells have a powerful
effect on people. They can take people back to
a pleasant time and make them actually feel the
product.
Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry. Notable keynote speakers
who delivered commentaries on future
of communication and entertainment
during the mega event included Randall
Stephenson, AT&T; Sol Trujillo, Telstra;
Denny Strigl, Verizon; Dan Hesse,
Sprint Nextel; Jagdeep Singh, Infinera;
and Scott McNealy, Sun Microsystems.
AT&T delegate led by Randall
Stephenson explored all the exhibition
floors and interacted with numerous
exhibitors. Dr Richards R Green,
InfoComm Asia 2008
Source for Smart AV Solutions
‘Invest in Photonics’
World’s first photonics convention
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News
Harrods retail outlet
wears new digitised look
Apart from being a home to the world’s leading luxury fashion brands, Harrods’ latest retail outlet opened in March this year at Heathrow Terminal 5, London did get a new digitised look. Remote Media (www.remotemedia.co.uk) has been appointed to provide a digital signage solution to drive 10 impressive 71-inch displays across the 11,000 sq ft fashion store.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
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