In-Focus
Elevating the advertising experience in elevators
Based on its recent analysis of the digital signage market, Frost & Sullivan
recently recognized The MediaTile Company with the 2008 North
American Digital Signage Technology Leadership of the Year Award in
recognition of its development of a turnkey Digital-Sign-in-a-Box system.
A simple thought can make
big difference, and bare ideas
can create great success. One
such idea that was inspired
by a boring environment
inside the elevator led to the
establishment of first-of-itskind
live communication
company of Asia. Mumbaibased
Elevator News Network
is a company with a simple
corporate philosophy of
‘Think different, think fast
and think ahead.’ Spearheaded
by Ashok Sharma, the
company has made its mark in
last one decade. Started with
the signing of 100 elevators
with ‘A’ class office buildings
in Mumbai and Delhi; today, ENN is all set to
install 1000 screens by 2009.
By placing high definition LCD screens at
strategic positions inside the elevators,
a distraction-free environment, it constantly
produces convincing, concrete results, when it
comes to keeping the message on top of mind
with target customer.
ENN, in collaboration with Helius Inc – USA,
a leading digital signage solution provider delivers
national and international contents, including
real-time news, entertainment, sports, weather,
traffic, financial market up-dates and full flowing
digital advertising from wireless digital screens
situated in the elevators of leading office buildings
in metro cities. The company also partners
with a number of diverse media partners to
supply programming
for the network,
helping a bountiful
number of leading
brands convert into
downtime into ENN
time, and making
elevator journey more
enjoyable.
In today’s world,
changing consumer
media choices and the
advancements of media
outlets have made it
challenging for marketers to locate, contact and
connect with their customers. With more than
90% of viewers reporting with the feedback,
this is going to become one of the most sought
after advertising medium, for sure. Currently,
ENN operates several screens in Mumbai and
is in process to increase its network in all Indian
mega metro cities.
The company has four huge servers in Mumbai
with two back up
servers in New York,
together they have
the capacity to ensure
uninterrupted news
service to millions of
elevator commuters
across the world. The
company is also set to
leverage its wirelessinternet
platform to
offer localised and
customised advertising.
The company
provides an opportunity to building-owners
to offer its tenants and visitors value-added
services, besides providing an opportunity
to advertisers, big or small, to deliver their
messages to the largest captive target audiences
repeatedly. What else can one ask for…this for
sure is an ideal advertising medium, which has
something to offer to everyone, and equally
benefiting for all, who are associated with it.
Kudos to this win-win advertising innovation!
