Innovation
Engage and interact… the Adwalkers way
Advertising has really come of
age…it no longer means just a
mass communication through
television, radio, press, outdoor
and online. Envisaging fast
changing scenario,
UK-based Adwalkers has
launched complete wearable
media solutions to come closer
to consumers…individually.
Read on… for engaging and
interactive experience.
Imagine, a person roaming in the busy business
streets or crowded consumers’ market, wearing
adverting messages. Before you mince the
words ‘What’s new,’ let us inform you that the
messages they wear are not printed on clothes
but are dynamic images. There is a LCD screen,
a computer and a hand-held touchscreen which
lures passersby to stop, interact and sometimes
even win a gift voucher/promotional offer, now
that seems interesting, isn’t it?
UK-based Adwalkers has really transformed
the use of digital signages, making them more
engaging, personal and interactive. Their wearable
media solutions include LCD screen (audiovisual
screens to convey the brand message); wearable
computer (store multiple variations of the
brand message); handheld touch screen (for
consumer interaction - competitions, games, data
capture); and mobile printer (instant personalised
information, ticketing, coupons and
consumer reward).
This dynamic, one-to-one interaction is capable
of generating powerful results and on-going
relationships and is a unique, intelligent and
innovative marketing and advertising platform.
It is relevant, because adwalkers are closely
interacting with target
consumers. The creative
and innovative games,
competitions etc keep
consumers engaged, thus
making it more dynamic.
It can be efficiently used
for product sampling and
demos. Besides, it gives
measurable and accountable
results. They can also be
used to direct consumers
to other connected
brand experiences, like
showrooms, bars, concerts,
sports events, point of sale, etc. With Adwalkers,
one can connect directly to the consumers…it
doesn’t get better than this.
With a thought to ensure the functioning of
key areas of technology, sales & marketing and
logistics to the highest possible commercial
standards, Adwalkers, a brainchild of Keith
Jordan, came into existence. Within a couple of
years of its existence, the company has got great
success and is leading the industry with its quality
products and innovative solutions. The company
now has international offices in London and New
York with its headquarters in Dublin.
Today, Adwalkers can be seen at railway stations,
sports grounds, shopping malls and airports in
UK and USA, promoting products of bigwigs
like 3 Mobile, American Express, British Airways,
Ford, Lufthansa, Microsoft, Motorola, Nokia,
Sony, Unilever, Virgin Music, etc. And you never
know, when it hits the Indian market as well.
