Launch
First Vista-based digital software to be launched at Screen Expo Europe
As digital signage industry is fast gripping the growing market,
the industry players are coming up with up-to-date innovations. One such
well-researched product – Tru-i Suite, designed by New Delhi-based TruKnox
Technologies, is all set to take the industry by storm at the upcoming Screen
Expo Europe. In a brief conversation with DigiSign Digest, Rajesh Monga,
MD, TruKnox shared the fi rst-hand glimpse of this software.
Soon to be launched Tru-i Suite from TruKnox
Technologies is the next generation digital signage
software, especially developed for Windows Vista,
packed with a host of special features, which
makes it a strong contender in the digital signage
software industry. “We are an avant-garde business
entity committed to the design, development
and support of quality software and work on
the principle of adapting to the ever-changing
technology scenario. We have developed Tru-i
(the digital signage software), which is innovation
in itself by being the world’s first software
designed on WPF (Windows Vista) platform,
which promises enhanced customer productivity
and delight. Needless to say Tru-i is compatible
with Windows XP,” explained Rajesh Monga of
TruKnox Technologies.
The Tru-i Suite features five products – Tru-i
Designer, Tru-i Scheduler, Tru-i Player, Tru-i
Booking Agent and Tru-i Billing Agent, of which
the Booking and the Billing Agents are available
as add-on features.
Further on features, as told by Monga, Tru-i is
a complete software within itself. The basis of
architecture behind Tru-i Designer is to empower
the user to create an exceptional experience in
a more vibrant and a dynamic environment for
the audience. The mundane static and run of the
mill solutions will be the story of the past now
with a software like Tru-i coming in. Features
like transparency of every object with videos over
still and still over video, the layer over layer, more
than HD playback capability with full scalability,
customized clock (digital/analogue) in numbers
which can show multiple time zones using 2D/3D
transitions, animated gradations in background,
digital clock and date over video with full control
of colours and transparency are few features that
separate Tru-i from the others. Multiple content
zones can enhance experience at a much greater
length. Rich text supports multiple lines that
can be animated through transition effects with
full control over transparency and colour. Other
features include image slideshow with 2D/3D
transitions, customized separator, RSS feed text
news, with vertical and horizontal direction
options, etc. “We can control transparency and
speed of the ticker as well,” added Monga.
Coming to the Tru-i Scheduler, Monga informed
that it features grouping support, with ability to
define playback groups for ease of scheduling.
“With Scheduler, advertisers
can target their content to the
right audience at the right
time,” he added. Other features
include remote management,
wherein all players can be
administered from a single
location. It also minimizes the
bandwidth required for transfer
by using smart scheduling.
“Tru-i Scheduler is used to
connect and manage different
players in the network. It
supports arranging the players
into different groups, and
scheduling the digital signage
presentation to them,” he
further added.
Calling it a comprehensive
software, Monga elaborated,
“We have equipped our
software with Tru-i Presenter, which is the
presentation player. It not only supports playback
of content which is available locally or designed
by Tru-i Designer, but can also download selective
content from the online data center, or internet
as and when needed by the presentations. It has
internal self-healing mechanism, which checks
itself periodically and repairs itself, if required.
It has full logging support, so you can remotely
view the past status of the Tru-i Presenter. Besides
general logging support, proof of play feature also
generates the detailed playback log of videos, as
well as periodical screenshots of the content
being played on the display unit.”
Another important feature of this software is an
optional Tru-i Booking Agent and Tru-i Billing
Agent. “The Tru-i Booking Agent is web enabled,
checks the schedule and finds out the availability
of space, time and position demographically,
geographically or on custom basis, one can also
get the costing. Billing Agent will generate invoice
from the playback information retrieved from
the logger, which can be emailed to the advertiser
periodically or on demand,” explained Monga.
Tru-i comes from the stable of New Delhi-based
TruKnox Technologies, which is an emerging
player in the field of dynamic digital signage
market. The company is trying to create a niche
for itself by offering quality products and services
in the market by broadening the use of digital
signage software. Since inception, TruKnox has
stood by its philosophy of keeping the user ahead
of technology. The entire operation at TruKnox
is carried out keeping in mind the fact that
technology is there to serve the end-user.
Backed by such futuristic thought, they sure
will go a long way.
