Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media. Over the last few years, we have witnessed a significant growth of digital signage revolutionising all spheres of traditional media. The new medium has captured even certain domain of printed publications. In this issue, the article titled New era of digital technology replacing in-flight printed publications?

reveals some facts about Emirates and Virgin Blues airlines converting their in-flight printed publications into digitised formats. Despite impounding extra load of papers the airlines usually carry, digitisation of printed publications incarnates a new avatar of publishing industry attributed with best-quality pictures and userfriendly mechanism.

Diamonds are not only beautiful but also have inner structures incredibly harder than any other crystal objects. So is the digital signage industry. DigiSign Digest covers the innermost core of digital signage industry. In this issue, we take a look at the prospects of interactive digital signage in India and around the world. The article titled Touchedbased interactive solution: beyond just digital signage unveils digital signage as a new technology bridging between customers and their products in information sharing. Other connotations on the topic are Aromatic signs: the next big thing in digital signage and Minority Reports is not far away.

I wish to see DigiSign Digest develop into a way that can offer common benefit to all industry players whether manufacturers, advertisers, or service providers. In this context, I’d appreciate your amicable cooperation to make this magazine a resourceful platform for emerging signage industry. I therefore invite you all to share our dream. Finally, I thank my friends and colleagues whose efforts make this issue perfect.