NEWS
BroadSign integrates with AccuWeather
BroadSign International Inc, a worldwide provider of Software as a Service (SaaS) solutions for managing digital signage networks and the world’s weather authority AccuWeather.com have joined to offer real-time data feeds to viewers of BoardSign-enabled screens by early 2009. This landmark integration will result in significant expansion in 150 digital signage networks running on BroadSign platform to display weather news.
AccuWeather.com forecasts more than 2.7 million locations worldwide. Now, this joint effort of the two companies will create high-resolution graphics and videos available in various customisable formats and multiple delivery methods to accommodate all major display types fully licensed for digital signage applications. “Because weather has such high-audience interest, AccuWeather.com content brings more attention to screens, and that means more eyeballs see our customers’ advertisements,” said Scott Homan, Meteorologist and OOH media director at AccuWeather.com adding that this endeavour is part of the company’s expanding digital network in which advertisers use weather and news content to increase ad impact.
In addition to weather feeds, the joint venture between the two companies will bring digital signage operators to subscribe to AccuWeather.com business, sports and international news, as well as health, science & technology and entertainment modules. “Our integration with AccuWeather.com will make a high-quality, plug-and-play content source accessible to all of our client networks, thus giving them more options to create programmes which are relevant to viewers,” said Rick Engels, CEO of BroadSign International.
Next News ››
Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
|
