NEWS
ROI data for restaurants
with digital signage released
Over the last few years, digital signage technology has been sneaking into day-to-day life of every American. Consumers now regularly encounter high-definition screens everywhere from malls to airports. And the technology is making its way into the foodservice industry as well. Report crunches the numbers and shows restaurant operators the benefits of digital menu boards and other signs.
“More and more drive-through screens are now digital,” said David Drain, executive director of the Digital Signage Association, adding “And restaurant operators are increasingly realising how effective other outdoor digital signs as well as digital menu boards, can be in lifting the bottom line.”
In order to explore the trend and offer insight to business operators about deploying this technology, the association has released a report ‘Restaurant Digital Signage ROI: Finding the Break-even Point.’ The report takes a look at the numbers of digital signage deployment and estimates the return on investment for different restaurant categories following installation of the technology.
Packed with data and expert insights from Drain and Richard Slawsky, editor of PizzaMarketplace.com and a contributor to FastCasual.com and QSRWeb.com, the report f eatures everything operators need to know before taking the plunge and deploying digital signage, from hardware and connection tips to cost estimates and sales-uplift figures.
Slawsky, who compiled the report, believes now is the time for restaurant operators to consider adding this type of technology to their business model. “Ready or not, digital menu boards are quickly becoming a major part of the quick-service and fast casual restaurant environments,” he said in the report’s introduction. “The digital-menu-board market is already a billiondollar industry, but has only recently taken off the ground” he informed.
Next News ››
Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
|
