Ganesh darshan on OOH Media

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OOH Media screens bore festive looks during the recent Ganeshotsav as the network across the country launched special display property signifying spirit of the 10-day religious celebration. Dedicated to Lord Ganesha, the screens highlighted verities of interesting vignettes quite extensively in western, northern and southern parts of the country where the festival was widely observed.

Different concepts were created with themes, such as Green Ganesh on OOH, Naam Annek–Ganesh Ek and so on. Green Ganesh is in synch with OOH Media’s corporate philosophy to ‘go green.’ Various vignette messages were created to communicate how the devotees could contribute to celebrate an ecofriendly Ganeshotsav.

‘Naam Annek’ was about the 1000 plus names which Lord Ganesha has been blessed with, of which some popular names symbolising its meaning highlighted. It created an immediate connection with the audience as they can identify with the name as that of someone they know – family, a friend or self. “The packaging and feel of the Ganeshotsav property connected with the people immediately. Flexicasting used predominantly in relevance to the audience and location of the screens,” said Ashutosh Parekh, national content head, OOH Media Pvt Ltd.

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