DPN releases sales uplift results
Digital Promo Network (DPN), which owns and operates an in-store digital signage network exclusively in the C-Store industry, has announced the preliminary results of one-year study of Point-of-Sale (POS). The data is collected from the company’s 400-store C-Store network, which includes 240 stores equipped with networked digital screens and 140 control stores. The results measured for advertised products across multiple categories showed sales increases of up to 88 per cent.
DPN plans to release actual category data and applied methodology prior to NACS show to be held in October in Chicago. The POS data for products advertised on digital screens were correlated with advertising schedules and then compared with POS data for the same products in control stores. The media network performance results of the study were verified using the advanced proof-of-play reports generated by BroadSign’s software platform that powers DPN’s digital signage network.
DPN pioneered in development of sophisticated software that automates many of the time-consuming practices and expense associated with operating large-scale networks through the use of POS data collected from single stores and chains. Bill Bedortha, vice president of sales, DPN said, “Proof is finally in the numbers. This being the first in-depth study of its kind conducted in the C-store market with a large enough sample size and duration to show the effectiveness of in-store digital signage and the incredible material worth of our programme, represents an unprecedented value to our C-store customers and advertisers.”
Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
