NEWS
TruMedia software detects age
Popular audience-monitoring firm TruMedia has built an age-recognition feature into the latest version of its iCapture system, allowing the package to differentiate older consumers from younger when they are detected on a digital-signage display. The software has the capability to distinguish adults from children as well as guessing gender and ethnic origin.
“We believe we have come up with a breakthrough in targeted marketing by allowing retailers and marketers to display age-appropriate content on a real-time basis,” said TruMedia president George Murphy.
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Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
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