NEWS
Six airtime packages
for advertisers by Future TV
Future TV introduces six offers that will help advertisers plan a most robust and precise campaign on its network displays. Classified on the basis of consumption formats, the sale packages will give advertisers benefit of reaching out to audiences who display the required ‘Wallet Power’ meaning purchasing capacity.
The packages classifying under different titles with corresponding consumption formats include Enormous (Big Bazaar and Food Bazaar), Elegance(Pantaloons), Chic (Central), Malls (Malls), Value(My Dollar Store, Brand Factory and Fashion Station) and Living(Home Town) respectively. Nikhil Sheth, national sales director at Future Media outlines, “Each consumption format we cater to, be it within the Future Group or outside, attracts different set of consumers.”
While Central attracts the young urban consumers with high disposable income, Big Bazaar and Food Bazaar attract regular middle-class group looking for great deals, according to Sheth. He also added that the need to different audiences is based on spending capacity.
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Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
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