NEWS
Future Media introduces gesture-recognition tech
Future Media announces the launch of interactive display GestureTek, which is positioned at show windows in big malls all over India. This is first time in India that this technology has been deployed simultaneously at ten different locations viz. Mumbai, Pune, Lucknow, New Delhi, Kolkata, Bangalore, Hyderabad and Chennai. However, the network is centrally controlled from Mumbai. Based on gesture recognition technology with camera capturing movements of any customer at malls, this technology is new boost for advertisers wishing to enhance interactivity with target audience.
Speaking about the introduction, V G Jaishanker, business director–Visual Media, Future Media (I) Ltd explained that the new technology is becoming increasingly important if one has to grab and engage the consumer’s roving eyes. “However, innovative displays like GestureTek not only help grab consumers’ eyeballs but also engage them in a more creative way than normal static media. This innovative technology was high on our agenda and we are looking forward to launch more in future,” he added.
Hindustan Unilever is one of the early adopters of this technology for its brand Sunsilk with a catchy slogan ‘Life Can’t Wait’. Remarkably the brand has put up 7-8 visuals that keep changing every time when the camera tracks the movements of visitors.
Next News ››
Event & Exhibitions
NXTcomm08
Innovation is the ultimate solution
Attended by 500 exhibitors from all over
the world, NXTcomm08 was held from
16-19 June 2008 at Las Vegas Convention
Center, Las Vegas. The four-day signage
event delivered a future vision to serve
as epicenter of the communication
industry.
New Products
Optoma introduces
world’s first
Pico handheld
projector
Do you believe that pictures on your mobile phone
could blow up to 100 times using a handheld
projector? It is now an easy practice because
Optoma has introduced the first Pico projector
based on DLP Pico chipset, which is an ideal
companion to ultra-portable media devices, such as
iPods, PDAs, smart phones, digital cameras, etc.
Editorial
Sky is the limit!
Lo and behold! Digital era is ushering in full swing. Always expect unexpected trends and technologies in this Greenfield industry, as sky is the limit for new developments in digital signage media.
|
